My organization is an Events company in shanghai named as MMI. Although I am not very familiar with its scenario plans, but I could recognize that people in the company are not eager to offer new ideas but tend to follow the current rules. Moreover, the survey results in Week 4 also indicate that the company did not do well in encouraging new ideas. In this case, I think my companies could use scenario planning to help motivating people to offer new ideas for work.
Scenario Planning Implementation Process:
1. Indentify Focal Issue:
The company is in a low level of opening to new ideas, employees are not motivated to make innovations and promote new opinions.
2. Search for Driving Forces (take an outside-in perspective):
Porter five forces analysis:
- Threat of new entrants: The event industry in Shanghai is increasing greatly
- Threat of substitute products or services:no much distinction for choosing different event companies to hold events
- Bargaining power of customers (buyers): attendants like “interesting “events
- Bargaining power of suppliers: suppliers hope to give special experience and impact on attendants
- Intensity of competitive rivalry: The competition is increasingly intensive and more companies hope to use events to make promotions.
Working environment:
Low motivation for people always follows rules.
People are full of new ideas but no way for promoting.
3. Find uncertainties:
The increasing popularity of holding events to promote companies.
4. Formulate scenario logic:
Scenario planning can be divided into two parts:
a. changing the organizational culture
The company is now just following past rules and lazy to make changes. The culture is need to be altered firstly.
b. encourage innovation of employees
Employees should be offered with space and ways to express their new ideas to motivate them to innovate. Moreover, rewards could be utilized to help motivations
5. Strategic Analysis:
The current leadership style of the CEO is bureaucratic, which could also prohibit the development of promoting innovation.
The potter’s 5 forces model and SWOT could be used to help analyze.
Hi Sophie
ReplyDeleteYou mentioned that employees need to be offered with space and ways to express their new ideas to motivate them to innovate. Do you have any innovative strategies to stimulate people in your organization to think creatively?
Hi Sophie,
ReplyDeleteI totally agree with you that people always become accustomed to the guidelines, which company used for a long time. I think they may have the new idea to cope with difficulties they have in daily life. But maybe the process of implementing new idea will terrified them that procedure is time-consuming spirit-consuming. Idea-owners need to handle the opponents and all kinds of difficulties. So I think it's important to build an idea-adoption system, collecting new ideas and dealing with idea-owners. What do you think?
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