Fan Jiajun, Clovis
One day,
a high school student, together with her parents, came to our IELTS training
institution and had a conversation with our receptionist They said that they
came from a less-developed city in China, where there was no formal IELTS
training institution like our company. But the girl dreamt of going to a
British university next year to pursue her bachelor and master’s degrees. The
parents of the girl were told that some of the teachers in our institution are
the top trainers in the field of IELTS, so they wanted their daughter to study
IELTS here to get a high score. The problem was that the girl had to continue
learning in the high school in her hometown and had no time to attend classes
in our institution. Besides the girl, many other students from different cities
often called our centre to ask whether there were any courses for them. The
receptionist told her manager the story.
Having been
told the story, the management realized the huge potential of the market in
less-developed cities. After several times of comprehensive market research,
the centre decided to open up three more branches in different cities in China
and later provided online courses to student who could not come to the centre
for class. This story made the management discover the urge demand of IELTS
learners and expand our business successfully. An incident can lead an
organization to a big change.
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